Hello,
The US lumber market has a story everyone repeats. Tariffs would cut imports and push prices up. This week's trade data tells a more interesting tale.
Here's what's moving European forestry this week:
🔍 The Big Story
The Transatlantic Divergence: Europe's US Door Is Narrowing
For two years, one story dominated timber trade. US tariffs would choke imports and lift US prices. Half of that came true. The other half did not. And the gap matters for every European mill that sells west.
What happened
European lumber exports fell hard in the first quarter. Finland's exports dropped 9%, to 2.092 million cubic metres. Sweden's fell 12%, to 3.18 million cubic metres. Germany reported a "slump" in softwood lumber exports.
The United States pulled back even harder. US softwood lumber imports fell by nearly 2 million cubic metres in Q1. That was the steepest drop of any major import market. Germany and China followed. Supplier volumes fell most for Canada, Russia and Austria.
The ripple reached Asia too. Indonesia's plywood exports fell 26% in the quarter. US shipments had collapsed.
The twist
Here is the part the headlines miss. US lumber exports actually rose. They climbed 25.9% in March, to US$83.5 million. Volume rose 25%, to 278,128 cubic metres. Mexico was the top buyer, at US$24.5 million and a 29.4% share.
So the US is buying less from abroad and selling more of its own. Yet US prices are not surging. The Madison's Lumber Prices Index sat at US$521 in the last week of May. That was flat week-on-week. It is up 9% on a year ago and 25% on two years ago.
Flat prices plus collapsing imports tell a clear story. US demand is not booming. It is being rationed by price.
Why this matters for European forestry
US duties on Canadian softwood now run near 45%. A wall that high does not pull in more European wood. It shrinks the whole import pie. With US mortgage rates at 6.53%, American building stays slow. The US is leaning on its own mills and on Mexico, not on imports.
For Europe, the western door is not slamming shut. It is narrowing. Mills that leaned on US or Middle East demand now need new markets.
What this means for you
If you export lumber: stop treating the US as a growth market this year. Map your next destinations now. The mills that open new doors first will come out ahead.
If you trade or import: watch for Canadian wood that can no longer enter the US. Some of it will look for a European home and test prices here.
If you sit on a board: stress-test any plan that assumes US revenue grows in 2026. Build the budget around flat-to-lower export volumes. Sources: Timber-Online Q1 export analyses (Finland, Sweden, Germany — subscription only) | Lesprom — U.S. softwood lumber imports fall by nearly 2 million m³ | Lesprom — Indonesia's plywood exports decline 26% | Fordaq — USA softwood lumber exports rise 25.9% in March | Fordaq — Lumber and Panel Market Weekly, Week 22 (subscription) | Lesprom — U.S. 30-year mortgage rate rises to 6.53%
📊 Quick Hits
1. 🇩🇪 German timber-trade sales jumped 10% in March
Germany's timber trade had a good March. The GD Holz member survey showed sales up 10% on a year ago. That is the first single-month gain this cycle. First-quarter sales are up 2.7%. The association still calls the wider outlook "subdued."
Why it matters: GD Holz surveys traders in Europe's largest timber market. Its monthly read is the most-watched gauge of real trade activity.
The context: Pair this with the firm-but-flat US benchmark above. Demand is not collapsing everywhere. Some corners are turning.
The takeaway: One month is not a trend. Watch the April number before you call a recovery. Source: Global Wood Markets Info — German timber trade sales rose 10% in March (subscription)
2. 🇸🇪🇫🇮 Metsä just doubled a tissue mill — and a Finn takes Europe's bioeconomy chair
Two signals of confidence landed in the past week. On 26 May, Metsä Group inaugurated its expanded tissue mill at Mariestad, Sweden. The €370 million project has doubled annual capacity to 145,000 tonnes. It added a new machine and three converting lines. It also uses less water and less energy per tonne.
The second signal is about influence. Katariina Kemppainen, Metsä Group's R&D head, became Chair of the Bio-based Industries Consortium. She took the role on 28 May. The BIC partners the EU on a €2 billion bioeconomy funding programme. Her stated focus is securing EU research money for the sector.
Why it matters: Real money has gone into European tissue capacity in a weak paper market. And a forest-industry leader now helps steer EU bioeconomy funding.
The takeaway: When buyers fret about paper, watch where the capex actually goes. It is going into tissue and specialty grades.
Sources: Lesprom — Metsä Group doubles Mariestad tissue capacity to 145,000 tonnes | Metsä Group — Katariina Kemppainen to chair a major European bioeconomy organisation
3. 🌲 Fewer sawmills, more wood: Europe's top 20 lifted output 20% in 2025
Europe's sawmill map keeps shrinking and concentrating. The continent's top 20 softwood producers raised output by about 20% in 2025. They did this even as smaller mills closed or were bought.
Why it matters: The recent closures are not cutting European capacity. They are moving it to fewer, larger players. The survivors are getting bigger.
The context: It follows the southern-Sweden mill closures and the felling drop we tracked in EFP #89. Capacity is consolidating, not disappearing.
The takeaway: If you sell logs, plan for fewer and larger buyers. Their scale will shape your price. Source: Timber-Online — “Fewer sawmills, higher lumber output” (Europe’s top 20 producers +20% vs 2024; subscription only)
📅 The Weeks Ahead
Mon, June 8: Verra M0274 Enhanced Forest Sequestration consultation closes
🔴 Tue–Wed, June 9–10: FAIS — Forestry & Agriculture Investment Summit — London
Fri, June 12: German Innovation Award 2026 ceremony — Berlin | FBIA 2026 application deadline (EIB Group + EFI forest-bioeconomy accelerator)
Sun, June 15: Verra VM0045 v1.3 consultation closes
Tue, June 16, 13:00 BST: TDUK / One Click LCA — EPD Masterclass (online, free)
Wed, June 17: SoEF 2025 Webinar — Bioeconomy
Mon–Fri, June 22–26: 8th European Agroforestry Conference (EURAF 2026) — Neuchâtel, Switzerland
Thu, July 2: UK Timber Design Conference — London
Wed–Fri, September 16–18: EFI Annual Conference — Växjö, Sweden
Tue, September 22: CINEA LIFE Calls 2026 deadline | SoEF 2025 Webinar — Biological Diversity
Sun, September 27: EU EmpCo Directive applies — generic green claims become unlawful
🔴 Mon, October 5: WAN-IFRA World Printers Summit — Rotterdam (ForestryBrief presenting)
Wed–Thu, October 7–8: 19th European Congress (FOGE) — Cologne, Germany
🔴 Tue–Wed, October 13–14: CIFB London — London
Thu–Sun, October 15–18: INTERFORST 2026 — Munich (quadrennial)
Tue–Wed, October 20–21: Global Bioeconomy Summit — Dublin
Thursday, October 22: SoEF 2025 Webinar — Green Jobs
Tue, November 3: Bergslagets Skogar Capital Markets Day — Stockholm
Wed, November 4: TDUK Global Market Conference — London
Thu–Fri, November 5–6: 11th International Hardwood Conference — Antwerp (ATIBT)
Wed, November 25: FBIA 2026 final event — EIB Brussels (by invitation)
Wed, December 30: EUDR application date for large and medium operators
Mon, January 18, 2027: Frontiers Planet Prize International Champions announced — Davos
💡 One Thing to Try This Week
Map your export-destination concentration — before a tariff or freight shock maps it for you.
The Big Story shows how fast a single market can cool. Twenty minutes today shows where you are exposed.
List your top three export destinations by volume.
Mark which ones depend on the US — directly, or through a buyer who re-exports there.
Flag any single market above about 30% of your volume.
By Friday you'll know which door to open next.
📖 The Forestry Communication Playbook
The next time someone asks why you cut trees, you'll have thirty seconds to answer.
Right now — what do you say?
If the answer isn't ready, the Playbook is.

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Until Thursday!
Wish you all the best: Peter
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