ForestryBrief Services
European forestry needs two things: better communication and smarter capital. We deliver both.
Forests cover 40% of Europe. They store carbon. They support millions of jobs. They power a €600 billion industry.
Yet the sector can't explain its own value. Not to the public. Not to investors. Not to policymakers.
We fix that.
ForestryBrief combines forest engineering expertise with professional communication skills. We help forestry organisations tell their story, reach the right audiences, and make better decisions with verified intelligence.
Communication Services
Forestry's biggest problem is not what it does. It's how it talks about what it does.
Environmental groups hired journalists from day one. Forestry promoted technical experts to communication roles and hoped for the best. That approach has failed for 30 years.
The result? Regulations written by people who don't understand forests. Public opinion shaped by people who've never managed one.
We bring something rare to the table: a licensed forest engineer who is also a trained journalist, published author, and trilingual communicator.
Content That Gets Read
Our European Forestry Pulse newsletter reaches 300+ professionals across 20+ countries. Open rates above 50%. Click rates above 25%. Top 5% in the industry.
We know what forestry audiences want to read. We've tested it twice a week for eight months.
What we create: Newsletter strategy and production. Trade publication articles. Investor communications. Sustainability reports. Annual reports. Website copy.
Articles and Thought Leadership
Published in Fordaq — the world's largest timber trading platform with 100,000+ monthly visitors. Invited speaker at the WAN-IFRA World Printers Summit 2026 in Rotterdam.
We write for trade publications. We draft investor communications. We ghostwrite for executives who need forestry expertise behind their name.
Stakeholder and Public Communication
Regulatory compliance messaging (including EUDR). Sustainability disclosures. Investor relations. Public-facing content that makes complex forestry topics clear to non-expert audiences.
Three languages: English, German, Hungarian.
Communication Strategy and Training
We audit your current messaging. Identify gaps. Build a plan. Train your team.
We give your field staff the tools to answer the questions they get every day on the forest path. Because every forester is a PR person for their profession — whether they know it or not.
The Forestry Communication Playbook
We wrote the book on forestry communication. Literally.
The Forestry Communication Playbook is a comprehensive guide for any forestry organisation that wants to build a real communication strategy. From scratch if needed.
What's inside:
→ Why forestry lost the PR battle — and how to win it back
→ The 10 core messages every forestry professional should know by heart
→ Prepared answers to the 12 toughest public questions about forestry
→ How to build a messaging framework for your organisation
→ Low-cost tactics that work without big budgets
→ Digital communication strategy — including why your website needs to stop saying "Welcome to our page, our company was established in 1997"
→ Staff training frameworks — turning every forester into a confident communicator
→ Crisis communication planning
→ 26 templates, checklists, and tools you can use on Monday morning
→ Audio version for learning on the go
→ Online planning tools and calculators
Based on four published articles in Fordaq, 60+ issues of field-tested newsletter strategy, and 25 years of bridging technical forestry and professional communication.
Intelligence and Research
Good communication needs good information behind it. Every claim we make is verified. Every number is sourced. That discipline powers everything we do — and it's available as a standalone service.
Market and Regulatory Intelligence
Regulatory compliance intelligence (including EUDR). Regulations are complex and constantly evolving. We track every development across EU institutions and translate it into plain language your team can act on.
Timber market analysis. European pricing, trade flows, supply constraints. Intelligence gathered from industry sources across multiple countries and languages.
Carbon and natural capital markets monitoring. Forest carbon and natural capital credit developments, pricing trends, regulatory changes. We separate real opportunities from greenwashing.
Forest investment intelligence. Ownership structures, asset valuations, regulatory risks, and market conditions across Europe and beyond. We help you understand what you're buying before you sign.
Due Diligence and Verification
Considering a forest investment? Planning a partnership? Need to verify what someone is telling you?
We provide independent research and verification for forest-related transactions. Desktop analysis. Open-source intelligence. On-ground verification. Three languages. No conflicts of interest.
This is not a sideline. It is the same investigative rigour that makes our newsletter trusted by 300+ professionals who rely on us to get things right.
Scope and pricing depend on the project.
Speaking and Training
Conference presentations. European forestry, carbon markets, EUDR compliance, forestry communication. Delivered in English, German, or Hungarian.
Upcoming: WAN-IFRA World Printers Summit, Rotterdam, October 2026.
Communication workshops. The Forestry Communication Playbook delivered to your team. Half-day or full-day. Virtual or in-person. Practical exercises, real scenarios, tools they can use immediately.
Webinars and panel moderation. Online sessions for associations, companies, or events that need a forestry expert who can make complex topics accessible.
How to Work With Us
One-off project. An article, a report, a communication audit, a due diligence check. Starts at €500.
Monthly retainer. Ongoing communication or intelligence support. From €1,500/month depending on scope.
Workshop or training. The Playbook delivered to your team. Half-day or full-day. Pricing on request.
Speaking engagement. Conference presentations, panel moderation, keynote talks. Travel + fee.
Who Is Behind ForestryBrief
Peter Hasulyó is a licensed forest engineer (University of Sopron, est. 1808) with 25 years of experience in translation, journalism, and forestry.
Forest engineer and Former journalist (Nimród hunting magazine, 6 years). Trilingual — English, German, Hungarian. Published in Fordaq. Invited speaker at WAN-IFRA 2026. Co-organiser of the 19th European Forest Pedagogics Congress (Visegrád, Hungary). Founder of ForestryBrief — read by 300+ forest professionals across 20+ countries.
I'm a forester who can write. A writer who understands forests. And I work in three languages.
That combination barely exists in this industry. However it should.
Stay Informed
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European Forestry Pulse — free, twice weekly. The essential intelligence briefing for European forest professionals.