Hello,
Last Thursday we told you Finnish pulp was under pressure. UPM called the market challenging. It planned a mill shutdown.
The next morning, Finland's official price data landed. Pulpwood went up.
Both things are true. Here is how to hold them together.
Here's what's moving European forestry this week:
đ The Big Story
Finland's pulpwood price stopped falling
What happened
Luke published Finland's June roundwood trade figures last Friday. Luke is Finland's Natural Resources Institute.
The numbers come from signed wood trade contracts. They show what buyers actually paid. Not what sellers asked.
Every roundwood assortment rose in June.
Standing-sale pulpwood rose 5% from May. That is at least âŹ1 per cubic metre on every species.
Spruce pulpwood: âŹ25.91/mÂł
Pine pulpwood: âŹ23.73/mÂł
Birch pulpwood: âŹ24.48/mÂł
Logs rose too, for the second month running.
Spruce logs: âŹ83.65/mÂł, up 1%
Pine logs: âŹ78.52/mÂł, up 2%
Birch logs: âŹ64.39/mÂł, up 2%
Roadside prices followed. Birch pulpwood rose 4% to âŹ44.14. Spruce pulpwood rose 2% to âŹ42.21. Pine pulpwood rose 3% to âŹ39.93.
Why one month matters here
Pulpwood has been falling for about a year.
June 2025 was the peak. Luke's monthly series starts in 1995. It had never recorded higher standing-sale prices for pine and birch pulpwood.
Then the fall began. By January 2026, pine pulpwood had lost nearly 38% in seven months. Spruce and birch lost roughly a third.
In May, conifer pulpwood was still sliding.
June is the first month it went the other way.
The number that stops you celebrating
Now look at volume.
Finnish forest owners sold 21% less industrial roundwood in the first half of 2026 than a year earlier. That is 18% below the five-year average. Pulpwood purchases sat 24% below it.
June itself looked better. Purchases rose 11% from May and 11% from a year earlier.
But they were still 17% below the average June of the past five years.
So the price rose while the market stayed thin.
There are two honest readings.
One: demand is returning, and price moves before volume does.
Two: mills are paying up because too little wood is coming forward.
Nothing in the June data settles which one it is. Anyone who tells you it does is selling something.
One caveat to carry
These are Luke's monthly statistics. The data comes from the largest wood buyers and from forest management associations.
It is a very good sample. It is not every trade in Finland.
What this means for you
If you own forest in Finland: the floor may be in. Standing-sale pulpwood is still far below 2025. But the direction changed. Watch July before you commit a large lot.
If you buy pulpwood: cheap wood is getting less cheap. Roadside pulpwood is still 15% to 23% under the 2025 average. That gap is your remaining margin.
If you hold Nordic timberland: one month is not a valuation event. Two would start to be. Sources: Luke â Volumes and prices in roundwood trade, 6/2026 | Luke â Volumes and prices in roundwood trade, 1/2026 (the seven-month decline) | Lesprom â Finland roundwood prices rise in June
đ Quick Hits
1. đ¸đŞ Sweden's largest forest owner shows the other side
Sveaskog is Sweden's biggest forest owner. The state owns it.
Its second-quarter operating profit fell 42% to MSEK 431. Lower timber prices did most of the damage.
Net profit went the other way. It rose 45% to MSEK 483.
The reason is a positive revaluation of biological assets. That is an accounting entry on the value of standing trees.
Why it matters: Finland's prices turned up in June. Sweden's state forest owner is still paying for the fall.
The takeaway: Read both lines before you form a view. Operating profit fell on real trade. Net profit rose on a valuation. Only one of them is cash. Sources: Sveaskog Q2 2026 earnings summary â Quartr | Sveaskog report downloads
2. đ¨đł China's log buying turns up inside a weak half-year
China imported 11.6 million mÂł of softwood logs from January to June. That is 6% less than the same period in 2025, when it took 12.3 million mÂł.
June alone went the other way. Softwood log imports rose 10% that month. The price paid rose 8%.
Why it matters: China sets the floor under European and Russian log exports. A falling half-year with a rising June is the same shape as Finland's price data above.
The takeaway: Watch July. One month of Chinese buying is noise. Two months would start to move Nordic and Central European export pricing. Sources: Timber-Online â China reduced its softwood log imports | Lesprom â Imports of softwood logs to China increase 10% in June
3. đşđ¸ Timber REITs give back last week's bounce
The Forisk Timber REIT Index fell 1.91% in the week ending 24 July. The S&P 500 fell 0.61%.
Last week we reported a 3.91% gain. It is gone.
The year-to-date figure is the one to keep. The FTR Index has returned 1.13% in 2026. The S&P 500 has returned 8.28%.
Why it matters: Listed timber is not following the broad equity rally. It has returned roughly one-eighth as much this year.
The takeaway: If you hold both, that gap is diversification doing its job. It is not a stock-picking failure. Read it as an asset class behaving differently, which is why you own it. Source: Forisk weekly FTR Index Summary (subscriber email)
đ The Weeks Ahead
[Upcoming events with dates] ([LINK])
đĄ One Thing to Try This Week
Thursday, July 30, 2026: Weyerhaeuser Q2 results, call on July 31 (Announcement)
Ongoing to late September: EUDR Delegated Act two-month scrutiny period (European Parliament and Council)
TuesdayâWednesday, August 4â5, 2026: Carbon Forestry 2026 â Rotorua, New Zealand
Wednesday, August 5, 2026: Rayonier Q2 results (first full quarter as the merged RayonierâPotlatchDeltic entity)
Thursday, August 6, 2026: EU formaldehyde limit for wood panels takes effect (0.062 mg/m³) | Metsä Group Q2 2026 report
Tuesday, August 11, 2026: Ponsse Half-Year Report, JanuaryâJune 2026
August 2026: Forisk Research Quarterly Q3 â forest supply challenges and pellet sector risk
WednesdayâFriday, September 16â18, 2026: EFI Annual Conference â VäxjĂś, Sweden (European Forest City 2026)
Tuesday, September 22, 2026: CINEA LIFE Calls 2026 â Standard Action Projects deadline | SoEF 2025 webinar â Biological Diversity, 12:00â13:00 CEST
Sunday, September 27, 2026: EU EmpCo Directive applies â generic green claims become unlawful
WednesdayâThursday, September 30 â October 1, 2026: Forisk Timber Market Analysis class â virtual (Registration)
đ´ SundayâTuesday, October 4â6, 2026: WAN-IFRA World Printers Summit â Rotterdam (I present on October 5)
WednesdayâThursday, October 7â8, 2026: 19th European Congress (FOGE) â Cologne, Germany | RFSI Forum â Denver
đ´ TuesdayâWednesday, October 13â14, 2026: CIFB London: Corporate Investments into Forestry & Biodiversity â London, UK
ThursdayâSunday, October 15â18, 2026: INTERFORST 2026 â Munich (quadrennial forestry technology trade fair)
TuesdayâWednesday, October 20â21, 2026: Global Bioeconomy Summit 2026 â Dublin, Ireland
Tuesday, November 3, 2026: Bergslagets Skogar Capital Markets Day â Stockholm
Wednesday, November 4, 2026: TDUK Global Market Conference â London
ThursdayâFriday, November 5â6, 2026: 11th International Hardwood Conference â Antwerp (ATIBT)
Wednesday, November 25, 2026: FBIA 2026 final event, EIB Brussels (by invitation)
Wednesday, December 30, 2026: EUDR applies to large and medium operators, and all timber-sector operators
đĄ One Thing to Try This Week
Never read a price without its volume. It takes ten minutes.
Pick one price series you follow. Your national roundwood statistics work well.
Write down the latest price change. Then find the volume traded in the same month.
Ask one question. Did the price move because more people were buying, or because fewer people were selling?
Those two situations look identical on a price chart. They end very differently.
A price that rises on rising volume usually keeps rising. A price that rises on falling volume often snaps back when supply returns.
Finland's June data is exactly this problem. Prices up. Volume still 21% below last year.
Do this once and you will never read a headline price the same way again.
đ The Forestry Communication Playbook
The next time someone asks why you cut trees, you'll have thirty seconds to answer.
Right now â what do you say?
If the answer isn't ready, the Playbook is.

đ The Forest-Investment Dictionary
Today's Big Story is one long lesson in reading a number properly. A price on its own tells you almost nothing. A price next to a volume tells you what is really happening.
That skill is the whole point of this book.
I wrote the Forest-Investment Dictionary with Danish forest economist Anders TÌrø Nielsen. It has 151 pages, 11 chapters, 14 printable tools, and 3 calculators. Investors learn to read a forest. Foresters learn to read a term sheet.
When the market turns, the people who can read the numbers make the better calls. The price is âŹ99. Get yours below.

đ¤ ForestryBriefing
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Until Thursday!
Wish you all the best: Peter
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